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Advances in Affective and Pleasurable Design
book

Advances in Affective and Pleasurable Design

by Yong Gu Ji
July 2012
Intermediate to advanced content levelIntermediate to advanced
788 pages
45h 47m
English
CRC Press
Content preview from Advances in Affective and Pleasurable Design
37
2-4. Identifying Design Elements
This is step the final step to identify design elements that can motivate the target
audience group. The look and feel of the interface can create an immediate
connection with the social, emotional, and cultural identity of the various target
audiences. Visual interface design should answer following areas:
Color:
Does the dominant color in this design set the appropriate emotional tone for
the target audience? Is there an identifiable color palette? Does the color palette
support the emotional tone expected by the target audience? Does it have
appropriate color relationships ...
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Publisher Resources

ISBN: 9781439871188