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Hollywood Secrets of Project Management Success by James Persse

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Hollywood and Portfolio Management

As noted previously, Hollywood is a business heavily focused on investment value. And so a major studio goal is to assemble a portfolio of proven properties that perform well over time. The fact that the studio has to actually make movies in order to do that is simply one of the costs of doing business. When Turner Broadcasting acquired MGM in late 1986, it did so not for that company’s production capabilities but instead for its library of TV shows and films (like Gone with the Wind).

This focus on revenue generation and market expansion helps explain why the studios practice portfolio management so religiously. It is the framework on which all other activities hang. Portfolio management serves three purposes: ...

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