June 2008
Beginner to intermediate
336 pages
10h 46m
English
Content preview from Hollywood Secrets of Project Management SuccessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Hollywood and Portfolio Management
As noted previously, Hollywood is a business heavily focused on investment value. And so a major studio goal is to assemble a portfolio of proven properties that perform well over time. The fact that the studio has to actually make movies in order to do that is simply one of the costs of doing business. When Turner Broadcasting acquired MGM in late 1986, it did so not for that company’s production capabilities but instead for its library of TV shows and films (like Gone with the Wind).
This focus on revenue generation and market expansion helps explain why the studios practice portfolio management so religiously. It is the framework on which all other activities hang. Portfolio management serves three purposes: ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.