May 2003
Intermediate to advanced
323 pages
6h 8m
English
Interviews offer the same advantages as focus groups for obtaining reasons behind opinions, and they are capable of providing even more specificity. A skilled interviewer can explore in depth a participant's perceptions in any given area, but interviews are even more costly and time-consuming to conduct with large groups of employees.
Employee opinion survey interviews use predetermined questions. Often, they use the same questions that are used in a written or an online survey. The difference is that follow-up questions can also be used. For example, the interviewer can ask:
How satisfied are you with the company's health insurance?
The interviewer may then provide ...
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