Individual Identification
Most written and computer employee opinion surveys do not request individual identification, although they often include an optional opportunity for any employee who wishes to be identified. The theory is that you will receive more open and truthful responses if the participants can remain anonymous.
A Rhode Island-based company conducted a survey to identify supervisory problems. It felt the information would only be useful if it could be identified with specific supervisors, but it also felt the information would be best if offered without identification.
The survey it distributed had no identifying questions, and the introduction stated it was to be completed without individual identification. However, the company ...
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