 | Currencies are tangible or intangible resources that are perceived to have value by the receiving party. |
 | Types of currencies:
- Prime: Usually money or the central focus. - Alternative: Things that one party has that might meet the needs of the other party. - Elegant: Currencies of high value to the receiver, but with low cost to the provider.
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 | Categories of currencies in negotiations: |
| | - Financial - People - Facilities - Equipment - Priorities
| - Information - Recognition and rewards - Proprietary agreements - Mitigation of risk
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 | Currencies in complex selling situations: |
| | - Purchasing - Inbound logistics - Operations
| - Outbound logistics - Marketing and sales - Service
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 | Concessions are defined as giving any or all of a currency. |
 | Key considerations in making concessions:
- What will the other party infer from my concession? - When should I make a concession? - How much (or what size) of a concession should ...
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