May 2007
Intermediate to advanced
232 pages
5h 4m
English
In negotiating during buy and sell situations:
Focus on value not on price.
Develop the full value proposition (see Figure 11.8).

How would I define the human and behavior impacts (HABI) to enhance the value proposition?
Continue to develop a broad-based customer relationship.
Who are the people in your customer’s or vendor’s organization who you could enlist to build a stronger bond between your organizations?
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