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Practical Negotiating: Tools, Tactics & Techniques by Tom Gosselin

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Chapter 11. Special Negotiation Situations

Most people in the U.S. think goods have a fixed price and that it would be inappropriate to suggest bargaining for one which is lower. Yet three-quarters of the world population buy and sell merchandize without a fixed price. The value of goods is determined through negotiation between buyer and seller.

—Robert A. Maddux

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