July 2008
Intermediate to advanced
288 pages
4h 17m
English
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Appendix A. The Older Generations
There are five distinct generations alive in the United States today. The bulk of this book deals with the last three of these, the Baby Boomers, Generation X, and the Echo Boomers, or Gen Y. As explained in this book, only two of these generations—the Boomers and Gen Y—can yield worthwhile returns on a marketer’s investment because they follow small generations and therefore spawn expanding markets. Small generations that follow large ones get dwarfed by them. The Silent Generation, as with Generation X later, lives in the wake of an enormous generation, the GI Generation.
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.