July 2008
Intermediate to advanced
288 pages
4h 17m
English
Content preview from The Age Curve: How to Profit from the Coming Demographic Storm
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Chapter 27. Generation Y’s Leading Legacy
It is easy being green!
Generation Y could be the first generation in the world to leave the earth a better place than they found it. If you don’t think the green concept is catching on, then you must live in a closet. It is everywhere, and the undercurrent is more like a riptide. It has corporations shaking in their boots and scrambling for a green story to tell. Corporations used to fear hostile takeovers. Now they fear environmentalists and the attendant bad press.
Generation Y takes being green seriously, very seriously. By 2010, Generation Y (born 1985 to 2010) will be 100 million people strong. It will be the single biggest market the United States has ever known. When Generation Y speaks, you ...