The Age Curve: How to Profit from the Coming Demographic Storm

What Happened?

So do you want to know why it all happened? If not, you can skip to Chapter 20.

Who buys Japanese motorcycles? Men do. (Women are a growing market for motorcycles, especially Harley-Davidsons, but their overall numbers remain small compared with men.) How old are these men? They are sixteen to twenty-four years old. That’s it, period. At twenty-five, they’re not in the market anymore. Why? Because at twenty-six they get married. They often need to buy an expensive piece of jewelry called an engagement ring. Today’s brides expect at least a one-carat diamond. Where do these guys get the money? They sell their motorcycles. It is amazing how close in price a late-model high-end Japanese motorcycle is in price to a one-carat diamond ...