The Age Curve: How to Profit from the Coming Demographic Storm

Snail Mail, Billboards, and the Internet

Billboards can be very effective marketing tools when used correctly. I love them, and I have built businesses with massive billboard campaigns. Yes, there will come a day when billboards will disappear. Billboards are also in the crosshairs of environmentalists who consider them a blight on America’s landscape. For example, my wife was a member of the local chapter of the Garden Club of America. Her fellow members loved her, but I was a social leper because I posted commercial messages on billboards on Connecticut’s beautiful highways.

Generation Y can be reached with creative billboard campaigns; the more creative, the better. Remember, billboards are not limited to two dimensions. I would routinely ...