The Age Curve: How to Profit from the Coming Demographic Storm

Appendix C. Generation X

Following on the heels of the gigantic Baby Boomer Generation, with its let’s-break-the-mold-and-start-a-whole-new-world attitude toward just about everything, Generation X is a strange story indeed. They are misunderstood, underappreciated, and blamed for things out of their control—all as a result of their small numbers. Of course, Gen X didn’t choose to be a tiny generation falling in between two monsters. It just happened that way. So have a little compassion for this bunch, even if you choose not to market to them.