The Age Curve: How to Profit from the Coming Demographic Storm

A Future You Can Taste

Let’s begin with food. I think supermarket sales should be fine, but the way food is packaged will have to change. Generation Y is the emerging market for food stores. This generation doesn’t know how to cook and probably won’t learn. As a result, prepared foods will reach new levels of quality, light-years above TV dinners. Prepared entrees and precooked foods are going to need to be packaged better. Whole Foods is on the right track as far as wholesome ingredients are concerned, and its prepared entrees are excellent. But I think that Generation Y is going to push the envelope even further. For example, Generation Y women are shrinking away from meat in a big way. I think fish and chicken are safe for now. But red meat’s ...