The Age Curve: How to Profit from the Coming Demographic Storm

Chapter 9. Boomers Will Not Get Old

As I mentioned in Chapter 6, it was nearly ten years ago that I attempted to convince Horace Deets, who at the time was executive director of AARP, that the AARP was misleading the American public into thinking that the country was going to be overrun with elderly people for decades to come because the Baby Boomers were aging. This perception was certainly to AARP’s advantage and gave it enormous power to lobby (and get paid for it), but the fact is it is just dead wrong. AARP’s precipitous decline in membership over the past ten years should have been a clue.