July 2008
Intermediate to advanced
288 pages
4h 17m
English
Content preview from The Age Curve: How to Profit from the Coming Demographic Storm
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About Business Travel
Business travel is not fun. And it is definitely not a perk. However, it is the profit center for the airline industry. So what do the airlines do with their “Best Customers?” They grossly overcharge them. I must have missed the logic.
Without business travelers, an airline cannot function, because that is where the money is. Without business travelers, big guys in Hawaiian shirts can’t fly to Las Vegas for $149 round-trip. Strange as it seems, this absurd marketing formula would have continued to work had it not been for the 11 percent free fall in market size between Boomers and Xers.
Aside from the fact that the customer base has shrunk, we’re seeing a new mentality in the way people view jobs. Xers started looking for ...