Skip to Content
The Age Curve: How to Profit from the Coming Demographic Storm
book

The Age Curve: How to Profit from the Coming Demographic Storm

by Kenneth W. Gronbach
July 2008
Intermediate to advanced content levelIntermediate to advanced
288 pages
4h 17m
English
AMACOM
Content preview from The Age Curve: How to Profit from the Coming Demographic Storm

Oil and the Generations

Ironically, Detroit could catch a break from the Organization of the Petroleum Exporting Countries (OPEC). There are thirteen members of OPEC, and most of them are in the Middle East. Collectively they supply about 40 percent of the world’s oil. When you supply 40 percent of a market you control the market and set the prices.

One time at a gas station, a woman pulled in next to me with a Cadillac SUV on steroids. To me a Cadillac SUV is a contradiction. She looked a little on the edge, like someone who was about to experience pain and knew it. I asked, “Are you sure you want to do this?” I watched the color drain from her face as she pumped the gas. I asked her if she was going to be ok. She said yes, and I left. She ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman

Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman

Mary Brown, Ph.D. Carol Orsborn, Paco Underhill

Publisher Resources

ISBN: 9780814401811