The Age Curve: How to Profit from the Coming Demographic Storm

Cashing in on the Boomer Consumers

Marketers who want to capitalize on the aging Boomer consumer will have to be innovative and creative. The simple answer here is to look at the historic products and services that meet the needs and demands of people in their fifties and sixties and make them cool—yes, cool. Remember, Boomers will forever see themselves as hip and cool. That’s where the word hippie came from.

Did you ever wonder what happened to the millions of hippies? They cut their hair, got married, and blended into society. Secretly, however, they are still hippies at heart. (Don’t believe me? Wait until marijuana is legal. The former hippies will come out of the woodwork to try a little taste of weed again.)

An excellent example of rethinking ...