The Age Curve: How to Profit from the Coming Demographic Storm

Foreword

You are about to read a book that could change your perspective forever. Books like this are rare and should be savored. Ken Gronbach’s book is so compelling, and his writing is so direct, that you’ll probably read it in a day or two.

When we hear a good idea we say, “That’s so simple and so obvious. Why didn’t I think of it?” Ken’s good idea—a brilliant recognition, really—is that the size of successive U.S. generations, and thus the differing number of people in specific age groups, is at the heart of the long-term sea changes we experience in economics, business, and society.

By good fortune I invited Ken to speak at the university in Connecticut where I was director of the entrepreneurship program. My entrepreneurship and marketing ...