The Age Curve: How to Profit from the Coming Demographic Storm

How Much Things Have Changed

In the late 1960s, young people in the United States began to create a counterculture. One of the first things to go was prejudice. It was stupid and obviously wrong. Bob Dylan sang songs about it. Boomers embraced it—and they never let go. Sweeping change took place both legislatively and culturally.

When she was in grade school, my daughter Hayley spoke of her new friend Chelsea often enough to make her part of our daily conversation, even though my wife and I had never met her. Chelsea and her family had just moved to town. It was always, “Chelsea did this” and “Chelsea did that.” “Chelsea got an A on her paper.” “Chelsea and I are partners on the science project.” We would ask questions about Chelsea, and our ...