The Age Curve: How to Profit from the Coming Demographic Storm

Chapter 7. The Boomers: Mass, Money, and Motivation

If Boomers could buy a nuclear submarine and somehow be autonomous, we’d be the second most powerful nation on the planet. Our dynamic power goes beyond sheer mass.

I believe that when the history is written Baby Boomers will take their well-deserved place among the dynamic, historic generations that were agents of change. Media attention to what some did in the 1960s makes us come off as protesters and rebels. But a closer look delivers a richer, more complex interpretation.

We, the Baby Boom Generation (as one of them, I say can “we”), have invented our own world and began to redefine things in the late sixties and early seventies. We have produced our own music, art, clothing, and literature. ...