The 600-Pound Green Gorilla
Generation Y is a giant emerging market that is bigger than the Baby Boomer generation and the market it created. If you can accept that the way you learn to consume will ultimately determine the way you consume as you age and gain earning power, then you will have to agree that Generation Y will be a 600-pound gorilla that will send consumer spending into the stratosphere. This is very good news for the U.S. economy and our trading partners. However, selling to this generation is not going to be a given just because your company has a cool product or service.
Generation Y will look deeper into who you are and want to know about your company policies on recycling, environmental responsibility, company initiatives, ...
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