The Age Curve: How to Profit from the Coming Demographic Storm

Chapter 1. The Generational Impact on Supply and Demand

Everything in business—everything—is affected by supply and demand.

After you determine the product or service you have to sell, you’d better find out who buys what you’re selling. Where are the customers? How do you reach them? Above all, are there enough of them? And is their number expanding or shrinking?

Imagine two groups of customers. One has a thousand people and the other has five hundred. Both groups have an identical makeup based on a broad spectrum of characteristics. One group is simply half the size of the other.

Can we make some assumptions about the two groups? Yes we can. Which group will require more food? That’s right, the group of one thousand. Which group needs the most ...