The Age Curve: How to Profit from the Coming Demographic Storm

Avoiding Disaster

In conclusion, if you can understand the principles of shifting demography, you can forecast with uncanny accuracy what markets are growing and what markets are slowing. I really don’t understand why more captains of industry and commerce don’t use this data. Maybe it’s because it would require them to think beyond the next quarterly report. Frankly, I am concerned that most businesses in the United States are operating without a plan. This is an invitation to disaster.

In addition, a lot of businesses simply do not want to hear bad news even if it can save them from derailing. I once received a call from a woman who was writing a story for an assisted-living association newsletter. She interviewed me for about ten minutes ...