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The Age Curve: How to Profit from the Coming Demographic Storm
book

The Age Curve: How to Profit from the Coming Demographic Storm

by Kenneth W. Gronbach
July 2008
Intermediate to advanced
288 pages
4h 17m
English
AMACOM
Content preview from The Age Curve: How to Profit from the Coming Demographic Storm

Fast Facts about Generation X

  • Gen Xers were born from 1965 to 1984, with a total of 69 million live births.

  • They are advancing through time without the benefit of competition as they enter the infrastructure left behind by the Boomers.

  • They are products of a small number of parents (Silent Generation), the impact of Roe v. Wade, improved birth-control methods, and the prevailing concept of “zero population growth.”

  • Generation X will always live in the shadow of the larger Baby Boomer generation.

  • They are constantly being told (falsely) that they are underachievers.

  • Through no fault of their own, they are fated to always under-consume because they are too small a group to achieve Boomer consumption levels for almost everything.

  • Because of its small ...

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Publisher Resources

ISBN: 9780814401811