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The Age Curve: How to Profit from the Coming Demographic Storm
book

The Age Curve: How to Profit from the Coming Demographic Storm

by Kenneth W. Gronbach
July 2008
Intermediate to advanced content levelIntermediate to advanced
288 pages
4h 17m
English
AMACOM
Content preview from The Age Curve: How to Profit from the Coming Demographic Storm

Fast Facts about Generation X

  • Gen Xers were born from 1965 to 1984, with a total of 69 million live births.

  • They are advancing through time without the benefit of competition as they enter the infrastructure left behind by the Boomers.

  • They are products of a small number of parents (Silent Generation), the impact of Roe v. Wade, improved birth-control methods, and the prevailing concept of “zero population growth.”

  • Generation X will always live in the shadow of the larger Baby Boomer generation.

  • They are constantly being told (falsely) that they are underachievers.

  • Through no fault of their own, they are fated to always under-consume because they are too small a group to achieve Boomer consumption levels for almost everything.

  • Because of its small ...

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Publisher Resources

ISBN: 9780814401811