Skip to Content
The Age Curve: How to Profit from the Coming Demographic Storm
book

The Age Curve: How to Profit from the Coming Demographic Storm

by Kenneth W. Gronbach
July 2008
Intermediate to advanced content levelIntermediate to advanced
288 pages
4h 17m
English
AMACOM
Content preview from The Age Curve: How to Profit from the Coming Demographic Storm

The Baby Boom Generation

The GI Generation and many of the Silent Generation gave birth to the Baby Boomers, who were born between 1945 and 1964. They were also called “War Babies,” because the men returning from WWII really missed their wives and sweethearts. The Boomer birth peak came in 1957 with 4.3 million live births. More people were born in 1957 than in any other year in the history of our nation.

This peak birth year was a full twelve years after the war ended, stretching the “it’s so good to be home” theory to its logical limits. One could argue that the war did more than delay the birth peak of this generation. If anything, it might have become bigger without the war. The ranks of the Boomers swelled to nearly eighty million, and ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman

Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman

Mary Brown, Ph.D. Carol Orsborn, Paco Underhill

Publisher Resources

ISBN: 9780814401811