July 2008
Intermediate to advanced
288 pages
4h 17m
English
Content preview from The Age Curve: How to Profit from the Coming Demographic Storm
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Generation Y
This generation of what will be 100 million people represents massive opportunity for marketers. Anyone born between 1985 and 2010 is, and will be, part of Generation Y. This group will stretch the twenty-year pattern of the past four generations to a full twenty-five years. Pregnancy postponements; second and third marriages; and the wonders of drugs like Viagra, Cialis, and Levitra have produced older parents. (If there were ever a match of product and market, it’s the Baby Boomer and erectile-dysfunction drugs.)
Much of Gen Y has Boomer parents, but children that older Xers beget now also add to the ranks. Gen Y has an appetite for consumption that is five times stronger than its parents’ generations. Just look in their toy boxes. ...