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The Age Curve: How to Profit from the Coming Demographic Storm
book

The Age Curve: How to Profit from the Coming Demographic Storm

by Kenneth W. Gronbach
July 2008
Intermediate to advanced content levelIntermediate to advanced
288 pages
4h 17m
English
AMACOM
Content preview from The Age Curve: How to Profit from the Coming Demographic Storm

Chapter 22. Stop Looking in the Rearview Mirror!

When I attended California State University at Long Beach, I was an avid follower and fan of Marshall McLuhan, author of such classics as The Global Village and The Medium Is the Message. McLuhan stated that we live in a rearview mirror world.

What did he mean? He meant that we don’t know where we are; we only know where we have been. As we live our lives, we tend to make decisions based on where we have been, not where we are, and certainly not on where we are going. Do you want to know how scary a thought that is? Imagine that you are driving a car and your only point of reference is your rearview mirror. The front and side windows are blacked out. Can you still drive? Sort of, if you are on ...

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Publisher Resources

ISBN: 9780814401811