RULE 7
People are tribal
Everyone wants to belong – it’s human nature. But what do we belong to? Actually, we all belong to lots of tribes and groups, some bigger, some smaller. Some close, some more distant. You belong to your family, your village or borough, your city or region, your country and so on. You also belong to your school, or the company you work for, or your local health club, or your social media group.
We’re loyal to our tribe – that’s kind of what defines it as a tribe. It’s a group we feel loyalty towards because we feel we belong to it, we’re part of it. But of course, that sense of loyalty and belonging is stronger towards some of our tribes than others. Most of us feel a deep bond with our family, then strong but less ...
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