October 2017
Beginner
240 pages
4h 19m
English
I always used to find negative people irritating. I’m not that way inclined myself – more likely to be the fool that rushes in, than to look for reasons not to do something. To me, negative people were pessimistic, depressing, disruptive and destructive. Couldn’t see the point of them.
Then I worked in an organisation which relied on constantly bringing new products to market. We needed a steady flow of ideas. The ones that worked could make the company good money, but the ones that didn’t grab our customers’ imaginations made a loss – as well as using up time and resources that could otherwise have gone into a winning idea.
We had a director in our creative think tank who always looked on the negative ...
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