October 2017
Beginner
240 pages
4h 19m
English
Here’s another way to get people on board. I said in the last Rule that people will always buy into their own ideas, so you need to take that and run with it. If you break that down a bit further, you could say that people will always buy into ideas that they believe are their own. So logically you should be able to get someone on board with almost any idea, if you can get them to believe that it’s theirs.
When this works, everyone wins. You’re happy because your idea is the one being taken up. They’re happy because as far as they’re concerned their idea is the one being taken up. What’s not to like?
I should point out that this strategy is a subtle one, and it works best in the early stages of planning. ...
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