June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Contents
Emotion provides an important source of information for decision-making.
A narrative that expresses an alternative or hidden meaning.
3Analogy (Design by Analogy, DbA)
The comparison between two things for the purpose of explanation or clarification.
The application of human characteristics to nonhuman entities.
Universal patterns recognizable to all human beings.
The desire or ambition to achieve something.
An invitation for an audience to act.
The way humans practice and observe their customs, both formally and informally.
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