June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Emotion
Stickiness
When something becomes contagious, memorable, and hard to forget.
75/100
If something is sticky, it possesses qualities that attract and hold human attention, resulting in higher value, real or perceived.
It is hard to speak about stickiness without mentioning Malcolm Gladwell and Chip and Dan Heath. Gladwell popularized the term in his book, The Tipping Point, and the Heath brothers devised six variables that are shared amongst things considered sticky. The acronym of these variables, SUCCESs, is quite sticky itself.
Simplicity
Unexpected
Concreteness
Credibility
Emotion
Story
•Simplicity: Your design must eliminate all unnecessary ...
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