June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Methods/Tools
The Five Ps
Product, Price, Promotion, Place, and People.
82/100
The concept of the five Ps originates from marketing, where the art of storytelling reigns supreme. These five pillars serve as guiding principles, ensuring marketers stay anchored to their organization’s core components: product, price, promotion, place, and people. This framework is equally applicable to design storytelling, serving as a shopping list of critical storytelling ingredients. By incorporating all five, designers address the critical inquiries of commercial audiences.
Let’s delve deeper:
Product refers to your design—a physical, virtual, experiential, ...
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