June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Emotion
Emotion
The instinctive responses to external stimuli.
22/100
The designer and storyteller share a common goal: to arouse emotions in others. An individual who is emotionally affected by stimuli (a story or design) goes through a chemical process, a physiological state that is formed subconsciously. This occurs due to the presence and elevation of dopamine, serotonin, norepinephrine, and endorphins.
These chemicals are released throughout our bodies based on external triggers or instantaneous reactions to stimuli. Simply put, one has an emotion—an inner, indispensable, and familiar sensation that manifests in a feeling that prompts an ...
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