June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Structure
Rule of Three
Items grouped in three are always more memorable.
69/100
Humans are drawn to patterns, enabling us to survive and thrive. They captivate us, help us learn, and remain fixed in our memory. Designers are no strangers to these patterns.
The superpower of patterns is the number three. It is the smallest number required to produce a pattern. The number two is too small, and four teeters on being too big to remember. I could easily remember milk, bread, and eggs, but as soon as my shopping list includes peanut butter, I need to write it down.
The Rule of Three is a storytelling principle that states people better understand ...
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