June 2025
Intermediate to advanced
224 pages
4h 53m
English
Crafting design narratives benefits from a unique advantage: we often know the ending before we begin. This familiarity allows us to employ a technique found across storytelling genres, be it fiction or nonfiction: working backward. Even when a design remains unfinished or at the proposal stage, envisioning the eventual deliverable aids in structuring the narrative from its ending. This approach proves effective as it compels us to address pivotal inquiries such as the design’s purpose, its target audience, anticipated obstacles, the delineation of value (both tangible ...
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