June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Methods/Tools
Jekyll and Hyde Syndrome
Two distinctly different characteristics residing in the same organism.
40/100
“Jekyll and Hyde” has found its way into popular culture to describe markedly different characteristics or behaviors within a single organism. Anyone who has had a lousy waiter in a seemingly reputable restaurant could bear witness to this type of duality. Dr. Jekyll and Mr. Hyde are no different than stories that provide little-to-no synchronization across communication channels.
It has become imperative for businesses to leverage as many channels and modes of communication as possible, essentially doing whatever it takes to ...
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