June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Methods/Tools
Resource-Based Theory (Marketing)
The story of intangibles that are irreplaceable.
67/100
Storytelling stands as the optimal avenue for illustrating the competitive edge and performance outcomes inherent in your design, your designers, and your organization.
It’s widely acknowledged that drawing from marketing principles proves pragmatic, with marketing’s resource-based theory serving as the ideal framework to articulate how you can ascend to a position of exclusivity. Central to this theory are four core tenets: value, rarity, difficult to imitate, and lack of substitutability, all of which bolster your competitive advantage and ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.