Universal Principles of Storytelling for Designers

Structure

Master Planning

Every city is a story.

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For just a moment, envision the cities that hold a special place in your heart. These are cities that remain vivid in your memory. They might find their way into your daydreams. No doubt, a return visit would be welcome, and you’d likely shared stories of your experiences with others, encouraging them to visit. Alternatively, consider a city you’d like to see based on the stories you’ve heard. You probably became aware of great shopping, restaurants, culture or theater, a renowned place of worship, a university with ivy-strewn walls and ancient bridges, not to mention parks and beaches for ...