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Universal Principles of Storytelling for Designers
book

Universal Principles of Storytelling for Designers

by Lyle H. Sandler
June 2025
Intermediate to advanced
224 pages
4h 53m
English
Rockport Publishers
Content preview from Universal Principles of Storytelling for Designers

image Emotion

Aspiration

The desire or ambition to achieve something.

6/100

Aspirations embody the deep-seated desires of individuals and groups who wish to pursue their goals and dreams. This inner drive prompts contemplation on the steps necessary to overcome challenges that may appear daunting—if not insurmountable—in pursuit of aspirations. Consequently, nothing is more gratifying than encountering something, someone, or a story that enables or hastens the realization of an aspiration. This is where the intersection of design and storytelling becomes pivotal.

Integrating aspirations into design narratives instills hope, making seemingly daunting ...

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Publisher Resources

ISBN: 9780760392478