June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Structure
Contrast, Beginning to End
A distinct otherness must exist between the beginning and end of your story.
12/100
Stories and designs are catalysts for transformation, guiding us from familiarity and the status quo toward a new and distinct reality. In design, the status quo marks our awareness of a problem or opportunity in need of change. In storytelling, it signifies the ordinary world before it undergoes a transformation, ideally leading to improvement.
Before the start of a vacation, there is an ordinary world, a status quo. The vacationer is tired, bored at work, and stressed about family issues. Upon returning, he is relaxed, has ...
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