June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Methods/Tools
Gestalt
The whole of something is greater than the sum of its parts.
32/100
The human mind naturally perceives objects, experiences, brands, or products as unified wholes rather than isolated parts, a concept rooted in gestalt psychology. This theory, pioneered by Max Wertheimer, Kurt Koffka, and Wolfgang Köhler, suggests that our response to stimuli is shaped by how various elements come together to form a cohesive whole.
In design, every component serves a distinct purpose to contribute to the overall form and function. Humans instinctively grasp the complete picture before discerning individual elements—a principle captured by ...
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