June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Psychology + Philosophy
Stimulus, Organism, Response Theory (S-O-R)
Stimulus drives organisms (humans) to evaluate and respond.
76/100
The stimulus, organism, response theory (S-O-R) is a concept that hails from behavioral psychology but has deep implications for design and storytelling.
•Stimulus = Story/design
•Organism = Audience/consumers
•Response = Organism’s reaction/action to the stimulus
The diversity in responses among organisms raises the question: Why do individuals react differently to the same stimulus? For instance, encountering a snake might prompt one person to move away in fear, while another might pick it up. The different ...
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