June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Emotion
Narrative Transportation
The experience of being fully immersed in a story.
57/100
People who experience deep emotional responses during the telling of a story experience a phenomenon known as “narrative transportation.” This occurs when a story is so captivating that it profoundly influences its audience’s emotions, attitudes, and actions. In the grip of such a narrative, the real world fades into the background, and individuals willingly suspend their disbelief, setting aside their preconceptions and opinions in favor of complete immersion.
Among all species, humans possess the unique capacity to embrace an alternate reality to serve ...
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