June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Psychology + Philosophy
Meaning versus Value
Every story should include elements of meaning, value, or both.
49/100
The essence of a story, product, service, or experience is profoundly shaped by its meaning and value. In this context, value is a quantifiable metric, whereas meaning is a symbolic, personal, and emotional dimension.
Consider, for example, an old Timex watch passed down from a grandfather to a grandchild. While its monetary value may be minimal, the watch carries immeasurable personal and emotional meaning.
When a narrative incorporates both value and meaning, there exists a potential for one to overshadow the other, potentially ...
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