June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Psychology + Philosophy
Super Normal
Beauty often exists in what is not present.
78/100
Design is not decoration. Decoration is to embellish, adorn, ornament, or beautify. This is not to suggest that beautification is not one of the many intents of design—it is. However, effective (or beautiful) design could be quite ordinary or, as Naoto Fukasawa and Jasper Morrison call it, Super Normal. Fukasawa and Morrison are world-renowned industrial and product designers. In their book, Super Normal, Sensations of the Ordinary, they make clear that design can and should be about absence and that Super Normal is about concealing features and functions ...
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