June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Literary Device
Personas
The fictional representation of real humans.
60/100
Personas are fictional representations of users that expose the essence of humans who will eventually use your design. Personas should never be created from one’s imagination; they must be the direct result of observing real people in real situations who express their needs, behaviors, and goals. Personas act as a proxy for eventual users, allowing designers to create with purpose, accuracy, and empathy. A design story without a persona is like a fictional story without antagonists and protagonists.
Let’s assume your design story begins by identifying a problem or opportunity ...
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