Universal Principles of Storytelling for Designers

Structure

Functions of Storytelling

The multiple functions and forms of storytelling.

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The response to once upon a time is clear.

We know what happens next.

We pause and pay attention.

We prepare to engage in a relationship with the teller of a story and the story that follows.

Depending on the teller and the nature of the story, we are filled with fear, delight, or fright.

We, humans, are perpetual storytellers and listeners.

We tell stories to be entertained.

We tell stories to share our collective experiences.

We tell stories to the young, preparing them to take their place in the world and perhaps make it better.

We tell stories to ...