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Universal Principles of Storytelling for Designers
book

Universal Principles of Storytelling for Designers

by Lyle H. Sandler
June 2025
Intermediate to advanced
224 pages
4h 53m
English
Rockport Publishers
Content preview from Universal Principles of Storytelling for Designers

image Emotion

Transformation

Stories have two jobs: to prompt transformation and to provoke action.

95/100

The day began with a whisped breeze, fooling anyone who knew it was tornado season. But the whisper progressed into a squall, and the bright sky darkened to a grey gloom.

A young boy stood next to his sister, holding a phone in the air as their mother explained that she’d be home as soon they reopened flooded Walnut Creek Road. She told them to brush up and tuck into bed; the storm would pass quickly.

A barn door could be heard slamming shut, interrupted by the crash of thunder that startled the boy who dropped the phone, ending the call and shattering ...

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Publisher Resources

ISBN: 9780760392478