June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Methods/Tools
Core Values
Embedded principles and beliefs that guide actions and behaviors.
13/100
Crafting a set of core values has become essential for businesses, providing a foundational framework that encapsulates the beliefs, principles, and ideals guiding a brand. Integrating these values into a design narrative profoundly influences consumers and benefactors. Consider a design story interwoven with the core value of environmental friendliness—consumers who choose this design, consciously or subconsciously, align themselves with the commitment to sustainability. Those already embracing this core value reinforce their dedication, while ...
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